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Brands shift to bricks-and-mortar stores

By Wu Yiyao in Shanghai | China Daily | Updated: 2015-12-16 08:24

Brands shift to bricks-and-mortar stores

A customer scans a quick code at a bricks-and-mortar shop to place a cross-border online order for goods in Hangzhou, Zhejiang province. Li Zhong / For China Daily

Wang Xiaoting, 29-year-old nurse in Shanghai, was surprised to find out that an online brand she shops with frequently had opened a bricks-and-mortar store in the city.

Brands shift to bricks-and-mortar stores

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