Alibaba, Disney team up for OTT services

Chinese e-commerce giant Alibaba Group Holding Ltd and the world's largest media company The Walt Disney Co have launched an over the top service through an Internet television setting that offers Disney entertainment content to local consumers as well as Disney resort ticket booking systems.

OTT refers to the delivery of audio, video and other media over the Internet without the involvement of a multiple-system operator in the control or distribution of the content.

The service, DisneyLife, is a TV box set resembling Mickey Mouse. It is priced at 799 yuan ($124) and was available at Tmall.com, the online retail unit of Alibaba, from Tuesday, inclusive of a one-year subscription to DisneyLife.