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Investors debate Xiaomi's stumble in smartphones

By Bloomberg | China Daily | Updated: 2015-12-14 08:05

Things were going so well for Xiaomi Corp. Customers were lining up, investors were swooning and the Beijing-based startup closed funding at a $45 billion valuation. That was last year.

Now the high-flying smartphone maker is stumbling. Founder Lei Jun's latest business, one of China's most exciting startup stories of the past few years, is likely to miss its own goal of selling 80 million smartphones this year, according to two people with knowledge of its production plans. Suppliers also cut their internal targets for Xiaomi in anticipation of the shortfall, they said.

Xiaomi's falter shows the startup's challenge in trying to maintain momentum after a meteoric ascent past Apple Inc and Samsung Electronics Co in China. Investors bought into the company's story of youthful disruption and online sales, yet the subsequent lowering of China's growth target and the copying of its sales strategy by rivals have neutralized Xiaomi's first-mover advantage, putting its high price tag in doubt.

Investors debate Xiaomi's stumble in smartphones

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