Beijing Digital set to spread wings abroad
By Fan Feifei | China Daily | Updated: 2015-12-11 07:57
China's largest mobile phone retail chain, Beijing Digital Telecom Co Ltd, announced plans on Thursday to open 3,000 stores in at least 10 countries over the next five years, to expand its business to Africa, South Asia and Latin America.
The first stop of the company's overseas expansion is Nigeria. So far, it has opened stores in Lagos, the biggest city in Nigeria, and plans to expand gradually to Port Harcourt, Abuja and other cities. In addition, it plans to expand in India as part of a general rollout across South Asia.
The company plans to open 400 stores and sell 2 million mobile phones in Nigeria and India in the first year.
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