Elderly people snapping up dance products online

As a dancing trend among the elderly sweeps across China, they have emerged as a new consumer group for dance products online, a report says.

More than 30 percent of dance-related products were purchased by consumers around age 50 or older in the first three quarters of this year, according to data collected by Taobao, China's biggest online shopping platform.

In 2011, such consumer activity among this group was almost zero, said the report jointly released on Tuesday by Taobao and CBN Data, a business data research center attached to financial news outlet China Business Network.