Alibaba E-Auto signs 8-year deal with FIFA
By Qiu Quanlin in Guangzhou and Meng Jing in Beijing | China Daily | Updated: 2015-12-10 07:48
Alibaba Group Holding Ltd, China's e-commerce giant, has signed an eight-year partnership agreement with FIFA, in which its Internet car brand Alibaba E-Auto will be an official supporter of the FIFA Club World Cup.
The announcement was made in Tokyo ahead of the start of this year's competition on Thursday, in which China's five-time champion Guangzhou Evergrande Taobao will play against other continental giants.
The partnership will run until 2022 and promote what is Alibaba's first car business, which is scheduled to be launched next year.
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