Lao Feng Xiang to open new outlet in HK

Lao Feng Xiang Co Ltd, one of China's oldest jewelry brands, is opening its largest store yet outside of the Chinese mainland, in Hong Kong - its third launch in the city this year.

Wang Ensheng, its spokesman, said the new 200-square-meter outlet in Mongkok will throw open its doors in time for Christmas shoppers. The site is the Shanghai-based company's sixth outside of the mainland. Its first was opened in Sydney in August 2012.

"Encouraged by the surprisingly positive feedback from Hong Kong consumers, in the next three to five years, we are planning more stores in the city and elsewhere overseas," said Wang, adding that all options are open, including Southeast Asia and Europe.