Fruit Day confident it can hit sweet spot

A $10 million production line to gauge the sweetness of oranges is the latest move by Fruit Day Co Ltd to entice customers and increase its market share.

The e-commerce fresh fruit platform, which is part-owned by online giant JD.com Inc, plans to use the new technology to grade apples and pears in the near future.

"Providing standardized, high-quality fruit to consumers will help us retain their loyalty," Chen Jiajie, vice-president at the company, said.