Interest in Chinese media 'increasing' on continent

Chinese culture will gain popularity in Africa with increasing economic interaction between the two sides, creating a market for Chinese media content on the African continent, said Koos Bekker, chairman of the South African media company Naspers.

Bekker also said his company will invest more in meeting the needs of Africans by bringing in more Chinese programs.

Naspers currently broadcasts 11 Chinese channels across Africa, and the company "will carry more in the future" and also "would like to make more programs together" with China, Bekker said.