Clothing company H&M starts drive to save water

H & M Hennes & Mauritz AB, the Swedish multinational retail and clothing company, co-hosted a forum last month with conservation organization World Wide Fund for Nature, to explore new ways of saving water across China's textile industry.

Water conversation is a core theme of H&M's corporate social responsibility policy, and the two organization have been working together for two years now on what they call a "a holistic corporate water stewardship strategy", which stretches right across the global textile industry supply chain.

In China, the effort focuses, said Anna Palmqvist, H&M's global sustainability manager, production, on exploring how companies embrace water stewardship and ecosystem protection.