Publishers eye new generation

Experts say now is the golden age for kid's books in the country as new content meets demand. Zhang Kun reports in Shanghai.

Even though the publishing industry around the world has been in decline over the past decade, children's books have somehow managed to buck the trend. It is the only sector to thrive amid competition from new media, says Randy Wang of Reed Exhibitions, organizer of the China Shanghai Children's Book Fair.

The fair, which was held last month at the Expo Exhibition Center, celebrated its third edition in Shanghai with a huge crowd and vendor turnout that surprised the organizers.