Geox has big dreams in China
By Shi Jing In Shanghai | China Daily | Updated: 2015-12-01 08:06
Italian shoemaker inks distribution agreement with Pou Sheng International to set up 350 new stores by 2020
Italian shoemaker Geox SpA is looking forward to making the most of the rise of the 109-million-strong newly affluent, quality-conscious and brand-happy Chinese middle class consumers.
On Nov 19, Geox signed an exclusive distribution agreement with Pou Sheng International, a Hong Kong Stock Exchange-listed sportswear retailer for brands such as Converse, Rockport and Keds with 4,586 retail outlets and another 2,691 sub-distributors across China.
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