Black Friday opening doors to Chinese

Yang Xiaoxing, a female white-collar worker in Beijing, is preparing for the Black Friday event with a new dual currency credit card.

"Since all the foreign brands that I am looking for are up for sale during Black Friday, I am ready to splurge," said Yang, who said she felt that most of the items sold during China's Nov 11 online shopping festival were either too ugly or too expensive.

Customers such as Yang are exactly what cross-border e-commerce companies in China are targeting, as global shopping festivals like Black Friday are gaining ground with online shoppers who have higher demands for quality and brand reputation.