Tackling food hygiene and misconceptions

Tackling the issue of food safety standards in China has been an interesting endeavor for the Sealed Air division in China.

On one hand, Chinese consumers are well-known for raiding supermarkets for imported food items such as baby formulas. On the other hand, these very same consumers believe that meats in local markets, left out in the open for hours and exposed to the elements, are fresher and safer than those that come packaged in clean, airtight bags.

"The perception of 'safe and fresh' for different types of food appears to be very varied in China," said Karl Deily, president of Sealed Air's food care division.