When personal accounts go public, make money

Among the public accounts on WeChat - they are my bedtime reading - Lady Pomegranate's Report is one of my favorites.

Run by Cheng Yan, a former fashion editor, it focuses on high-end fashion brands, street trends and gossip about celebrities. Each piece of content has some kind of subliminal advertising.

I don't mind it as long as I get the information I need and such ads don't annoy. It has been running for two and a half years, and has cultivated 1 million followers, averaging around 200,000 hits daily.