Home / China

Evergrande ad switch raises sponsor's eyebrows

By Sun Xiaochen | China Daily | Updated: 2015-11-25 07:53

A commercial dispute between Chinese Super League soccer powerhouse Guangzhou Evergrande and its car sponsor has cast a shadow over the club's recent Asian championship achievement while underlining questions of professionalism in sports management.

Two days after it claimed the high-profile AFC Champions League title on Saturday, CSL champion Evergrande became the target of public censure as auto brand Dongfeng Nissan, its jersey advertisement sponsor, said it was suing the club for breach of contract.

In the second leg of the final on Saturday - a 1-0 victory over UAE's Al Ahli - Evergrande replaced the logo of Venucia, Dongfeng Nissan's sub-brand in Chinese market, on the front of players' uniforms with an image of an insurance subsidiary under the Evergrande Group, the team's co-owner.

Evergrande ad switch raises sponsor's eyebrows

Today's Top News

Editor's picks

Most Viewed

Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349