Use a site's real strengths to draw tourists

After premiering in mid-September, TV series Nirvana in Fire, or Langya Bang in Chinese, has become very popular among Chinese viewers. But this is not surprising because Langya Bang could also mean "The Rankings of Langya", for which Anhui, Jiangsu and Shandong provinces had been competing with each other. The competition has temporarily ended with Chuzhou city in Anhui renaming the "Huifeng Pavilion" in the Mount Langya scenic area "Langya Pavilion".

Officials in the Chuzhou administration committee have said the move is meant to "cater to the need of tourists who wanted the pavilion to be renamed", not to attract more tourists by applying to get recognized as a 5A scenic spot as many have suspected.

Given the thriving tourism market, tourist spots in the country have been racking their brains to find new ways to attract more tourists and increase their revenues. And many local tourism authorities have come to believe that capitalizing on the success of hit films or TV productions which highlight breathtaking sceneries is one way of drawing more visitors.