Ifull's project mushrooms

A Shandan company rolls out organic produce for the supermarket shelves of East China cities

Chen Feng is general manager of Ifull Agriculture and is proud of his organic mushrooms. So proud, in fact, that he hopes the Ifull brand will become a household name in homes across East China and in Central Asian countries.

Based in Shandan along the Hexi Corridor of Gansu province, the company was set up in 2012 and plans to produce more than 60,000 tons of mushrooms annually in the next 10 years with sales worth 1 billion yuan ($157.4 million).