Amazon to up the ante with Black Friday sales

Online giant plans to cut shipping costs, offer more global brands to Chinese customers

Online retail giant Amazon.com Inc is planning to use the upcoming Black Friday shopping festival to consolidate its cross-border credentials and retail presence in China.

Black Friday, which is the Friday following Thanksgiving Day, falls on Nov 26 this year. It is regarded as the beginning of the Christmas shopping season in Western countries like the United States and a period when retailers offer massive discounts to attract consumers.