Tyson Food to spend $16 million on new marketing strategies

Tyson Food Inc, the world's largest supplier of poultry, beef and pork products, plans to spend at least 100 million yuan ($16 million) on promoting its brand in China next year.

Bill Mayer, vice-president and general manager of Tyson China, said the 80-year-old company views the market as offering "phenomenal" potential.

In July, Tyson revealed that 22 new frozen-food items had been specially designed for the Chinese consumer.