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Singles Day sales shatter records

By Meng Jing in Beijing and Zhao Huanxin in Nanjing, Jiangsu | China Daily | Updated: 2015-11-12 07:49

Online shoppers spend $14.33b in frenzied 24 hours of buying binge

China's e-commerce industry set another jaw-dropping sales record on Singles Day, the world's biggest online shopping event, with Alibaba reporting that about 91.22 billion yuan ($14.33 billion) was spent in 24 hours on Wednesday.

The e-commerce giant, which accounts for 8 percent of China's total retail volume, said its sales total on Wednesday far exceeded the 57.1 billion yuan in transactions it generated last year.

Singles Day sales shatter records

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