DealMoon spreads online cheer to Chinese diaspora in US with discounts

On the day the world's biggest one-day shopping spree takes place in China, a United States-based online firm is targeting Chinese consumers in the US with deals from major companies.

Prior to the shopping bonanza in China, DealMoon started posting promotional codes for its products for Chinese consumers in the US on Nov 10 because of the time difference between the two countries.

Deals from seven major US department stores and more than 130 international brands are offered by DealMoon. The site's executives said the deals are as attractive as those offered to US consumers on Black Friday, the big bricks-and-mortar sales event in the US the day after the Thanksgiving holiday.