Rural strategy entices customers

An Fennan will play a key role in Alibaba's rural e-commerce strategy for today's spending spree.

She has spent the past month preparing for Nov 11 after advertising was rolled out and pre-sales products were showcased for potential shoppers.

Based in the Dong'an village of Tongxiang, Zhejiang province, An's e-commerce service station will help villagers find products and place orders. Within 24 hours, the packages will be delivered to the station at Tongxiang to be picked up.