JTB banks on growth in travelers to Japan

Travel agency joins hands with SoftBank for Alitrip venture

Japan's largest travel agency JTB Corp is expanding its online and offline presence in China, to cash in on the growing number of Chinese tourists to Japan.

JTB New Century International Tours Co Ltd, a joint venture between JTB and CITIC Travel Co Ltd, set up its first official outlet in Beijing on Friday. The joint venture, set up in 2000, is 51 percent owned by CITIC and the balance by JTB.