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Brand Bond thriving on cocktail of edgy and classical

By Zhu Chengpei And Zhang Xiaomin | China Daily | Updated: 2015-11-07 08:06

In his five decades seducing cinemagoers, James Bond has foreshadowed social revolutions and the rise of multinational terrorist organizations, turning into a popular culture icon along the way.

And with his 24th silver-screen assignment Spectre due to premiere on Oct 26, the British spy seems more popular than ever.

His last outing in Skyfall took over $1 billion at the box office.

Brand Bond thriving on cocktail of edgy and classical

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