Big Western brands rush to court youth in India

Rifling through sweaters in India's first Gap store in a glitzy New Delhi mall, 21-year-old Ridhi Goel says her grandmother doesn't mind how she dresses, as long as it's not too revealing.

"She's fine with me wearing Western clothes like a shirt, but not jeans and a crop top," said the journalism student.

"All my family wears Indian clothes, but I find them too uncomfortable. I think maybe there is a generational divide," she said.