Media giant gives new lease of life to animation films

China's struggling animation industry has been seeking attention and financial support for a while now.

Enlight Media, the country's largest privately owned film company by box-office revenues, has announced a plan to establish an animation film outfit, Coloroom, which plans to invest in 22 animated films from 13 independent studios.

Industry sources regard the move as being inspired by this year's surprise animation hit - Monkey King: Hero Is Back.