More exporters willing to shift emphasis to beat slowdown

An increasing number of Chinese exporters are adopting new means to boost falling sales amid slowing global demand, going by the trend at the autumn session of the biannual Canton Fair, which concluded in Guangzhou, the capital of Guangdong province, on Wednesday.

Exporter focus is shifting to development of cutting-edge technology, brand-building, product quality improvement and better after-sales service, said the organizers of China's largest trade event, which is officially called the China Import and Export Fair.

The growing flexibility "will help boost exports in the long term, and adjust the country's trade structure", said Xu Bing, spokesman for Canton Fair.