Mobile technology keeps up with travelers on holiday

Thumbing through guidebooks for restaurant and shopping tips while on holiday could soon be a thing of the past, thanks to mobile travel technology that knows where you are and what you like and can ping you personalized recommendations.

People are increasingly turning to their cellphones to book flights, hotels and make other travel-related purchases, with $96 billion, or 12.5 percent of global online travel sales, made via the devices in 2014, according to a report by Euromonitor International.

Using data from those purchases, travel providers will soon be pushing personalized options for hotels and restaurants via mobile devices, Euromonitor's WTM Global Trends Report 2015 forecast.