Henan-Europe trade flies high as customers take to e-commerce

From a LuxFresh store at the Zhengzhou Airport Economic Comprehensive Experimental Area, Li Meng, 31, called his girlfriend in town to check if she would like to enjoy the French wine, Icelandic seafood called red ginseng and other imported stuff he had just bought.

"It is my first visit to this store. A friend introduced me to this outlet. Prices here are reasonable, even lower than I had expected," Li said.

People of Zhengzhou in Central China's Henan province no longer need to go overseas to buy their favorite foreign products, which are now available in their own city at competitive prices.