Innovation driving Haier's global growth

Along with Chinese rivals Midea Group and TCL Corporation, the home appliances giant is reaping the rewards of a high-tech approach

Zhang Ruimin, chief executive officer at Haier Group, has a distinct vision for the multinational consumer electronics and home appliances giant.

Recognized as a leading global player, the company is taking a "smart" approach when it comes to the future with its next generation of washing machines, refrigerators and cookers.