Entrepreneur turns Chinese culture into eye-popping couture

Liu Yatong is not a trained fashion designer, but that doesn't prevent the former marketing director from having a slot in the tricky world of fashion.

The marketing expert-turned-entrepreneur debuted his runway show in Beijing in September, ahead of the ongoing China Fashion Week.

The collection opened with extravagant gowns with a bold color combination of black and gold, a symbol of royalty in ancient China. The show continued with a second chapter of ready-to-wear pieces with traditional patterns and modern silhouettes. Supermodels Sophia Kao and Jessey Meng, also close friends of Liu, ended the show.