Make Chinese movies more competitive
As an important part of China's cultural industry and soft power, Chinese movies made great achievements during the 12th Five-Year Plan (2011-15) period. In fact, in the past five years the box office returns of Chinese movies have on average grown 35 percent a year and China has become the world's second-largest film market. More importantly, China's film industry is expected to maintain its rapid growth rate for at least two years.
The success of the Chinese film industry in recent years can be attributed to several factors. For example, the marketization of China's film industry has largely improved. The film industry's infrastructure construction has been rapid - recent years have seen a 28 percent annual growth in the number of cinemas and screens. This has expanded the movie market and led to booms during the summer holidays and Spring Festival.
Also, the rapid development of the Internet saw 70 percent of the movie tickets sold online during the National Day "golden week" in 2015.