Tourists seeking unique experiences

Affluent Chinese tourists are seeking unique and personalized experiences in the US as they have more confidence and flexibility to travel on their own, said tour operators.

"Shooting, hunting and fishing from a luxury yacht are among the most popular activities our customers are pursuing," said Gary Guo, who is based in Los Angeles and runs Do Your Brand Tour. His company helps travelers design tours or add short side trips to their itineraries.

"They are especially interested in shooting firearms because it's not permitted in China," he said. "There are many shooting clubs where tourists have a large selection of different types of firearms and bullets in San Francisco and Los Angeles."