TV rights for soccer sell for 8b yuan
By Sun Xiaochen | China Daily | Updated: 2015-10-29 08:10
League's higher revenue will go to youth training, improvement of club facilities
Amid high expectations to improve soccer's profile in the country, China Sports Media Co Ltd announced on Wednesday the purchase of broadcasting rights for the Chinese Super League, China's top-tier professional soccer league, for 8 billion yuan ($1.26 billion) over the next five years.
The television rights for the 2015 season fetched only 50 million yuan.
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