Big company events mirror brash, profligate culture

This is truly the age of extravagant, media-mesmerizing corporate events. Companies go to extremes to create a splash via carefully orchestrated events like product launches, annual dos, earnings disclosures and corporate deals.

Microsoft's high-profile global launch of Window 95 probably started the trend. That, I suspect, has now morphed into an insensate competition of sorts.

Baidu Technology Innovation Conference 2015 was held on September 8. The annual event of Baidu, China's online search giant, showcases the progress made by its major divisions over the past year.