Vivo takes a good catch with IPL win

Smartphone maker Vivo Mobile Communication Technology Co Ltd is set to leapfrog its Chinese peers in gaining traction in India's rapidly growing smartphone market after it bagged a lucrative sponsorship deal for one of the country's leading cricket tournaments.

Vivo said in a statement that it would be the title sponsor for the Indian Premier League, the most-watched sports event in India, for the next two seasons. The tournament is conducted by the Board of Control for Cricket in India, the national governing body.

In the coming two IPL seasons in 2016 and 2017, Vivo and IPL will have extensive cooperation in terms of sports events, on-ground activations and marketing campaigns.