What they say

Editor's note: China Daily asked several personalities on their opinions of the all-new BMW 7 Series that debuted on Oct 24, Du Xiaoying reports.

"The automaker's character of tradition and innovation impressed me a lot when I hade my own BMW 7 Series designed. The inheritance of BMW is great. The company is also good at rethinking its past glory. It carries forward its tradition with a long-term view and drives the era with a spirit of innovation. For BMW, innovation is the first priority. I believe it is creating the future."

Xu Xiaonian, Chinese economist and professor with the China Europe International Business School

'I chose the M Package of the new 7 Series. The logo of my custom-made vehicle combines an image of Mount Everest, the capital letter of the first word in my surname and a bat, which symbolizes good fortune in the Chinese culture. Moreover, there is a sentence, 'Run For Fun', at the back of my custom-made car.'

Yu Liang, president of China Vanke Co Ltd, one of the country's largest real estate developers

'BMW cars have spirit. This is reflected not only in the driving pleasure, but also from the impression of the design of the cars. The M Package of the new 7 Series gives the car a more powerful attitude, which fits my understanding of the BMW temperament: Being alive so as to change the world.'

Ma Yansong, architect and founder of MAD Architect

(China Daily 10/26/2015 page19)