Tampon makers seek breakthrough in Chinese market

Tampons might be in demand worldwide but not in China. Most global feminine hygiene product makers, dissuaded by the need for heavy investments and negative attitude toward the product, are delaying their launch.

Nonetheless, a small self-funded company called Wishu in Shanghai has taken the plunge.

Three years ago, French bankers Jeremy Rigaud and Virginie Pre, in quest for entrepreneurial adventure in China, quit their comfortable jobs in business finance in France and set up Wishu. They saw an attractive business opportunity in tampons as Chinese consumer habits constantly change.