Prince William takes to CCTV to call for ban on ivory trade

In a message carried on China Central Television on Monday, Prince William told Chinese people not to buy ivory or any other illegal animal products, as part of a campaign to end the trade in ivory.

"In the 33 years since I was born, we have lost around 70 percent of Africa's elephant population. Of those that are left, 20,000 are being killed every year - that is 54 elephants killed every single day," Prince William said.

"At this rate, children born this year, like my daughter Charlotte, will see the last wild elephants and rhinos die before their 25th birthdays."