Hang on to your seat and enjoy the 4DX movie

Rolling and rocking chairs, artificial rain and 270-degree high-definition screens are all part of a new cinema experience for Chinese moviegoers.

As this new trend for "special effects theaters" takes off, South Korean entertainment company CJ CGV plans to expand its presence here after rolling out 4DX and ScreenX technology in the country.

The latest deal involves the Dalian Wanda Group and major cinema operator Dadi Digital that launched the first 4DX theater in Hangzhou, Zhejiang province, late last month.