Driving game forward

Authentic NBA experiences and visits by high-profile stars will thrill Chinese fans in the future as a result of the league welcoming a new long-term sponsorship deal.

NBA China and Dongfeng Nissan announced a new multiyear marketing partnership during the NBA Global Games tour that will make the company the official automotive partner of NBA China.

Through this multiplatform partnership, Dongfeng Nissan will showcase its line of automobiles to the league's broad and passionate fan base during NBA China's marquee events, including the Global Games tour, Fan Appreciation Days and the NBA Chinese New Year Celebration.