Timberland helps restore grasslands in Inner Mongolia

Barren grasslands in the Inner Mongolia autonomous region are gradually being returned to their original state, thanks to an initiative being led by VF Corporation, the global apparel-and-footwear giant best known for brands such as Timberland, The North Face and Wrangler.

The program's ultimate goal is to restore the grasslands by planting, and then sustaining shrubs and trees, while educating the local population on more sustainable farming practices.

Earlier this month, the company marked the planting of a total of 2 million trees in Tongliao, Horqin Left Back Banner - in the east of the region, bordering Jilin province - which officials are calling a significant milestone in its tackling of desertification in the north of China.