Carnival brings two more cruise brands
By Shi Jing in Shanghai | China Daily | Updated: 2015-10-15 07:38
The world's largest cruise operator is deploying two more of its brands in China, in an effort to capture a larger share of the expanding Chinese market for luxury ocean travel.
Carnival Corporation's Carnival Cruise Line and AIDA Cruises will join its Costa Cruises and Princess Cruises brands operating here, said Arnold Donald, chief executive officer and president at Carnival Corporation and Carnival Plc, meaning four of the company's 10 brands will have at least one ship based here.
Industry figures show more than 100 million Chinese tourists made outbound trips last year, more than the rest of the world put together.
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