Chinese brands show creativity and innovation
Once again it is fashion season in the major couture cities of Paris, Milan, New York and London. Last month, the spotlight was on London Fashion Week, but it should have been highlighting emerging market cities and their home-grown brands.
In particular, the annual Dalian International Fashion Festival, now in its 26th year, continues to grow at an amazing rate, gaining international recognition. This year, an incredible 450 brands were on display, including major global labels.
As China's fashion industry expands, it is gaining an international reputation for excellence. Companies are sprouting up to cater for upmarket clothing, while existing players are looking to increase their market share. One such fashion firm is Ellassay, a high-end women's clothing manufacturer in Guangdong. Ellassay is already well established in China and recently revealed plans to buy a Hong Kong company that owns the rights to German fashion brand Laurel Gmbh.
