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Amazon's global approach has helped entice local shoppers

By Meng Jing ( China Daily ) Updated: 2015-10-12 07:56:51

Company's president in China talks about his strategy to expand brand

Doug Gurr shops almost entirely online. During the last Black Friday and Christmas holiday seasons, the president of Amazon China set himself the target of trying to buy everything on the Internet.

Naturally, it had to be purchased through Amazon.com Inc, the largest Web-based retailer in the United States. Gurr nearly succeeded.

Amazon's global approach has helped entice local shoppers

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