Bagels are suddenly on a roll as France's latest foodie trend

The bagel is rolling into the hearts of French foodies who see the New York culinary icon as a healthy alternative to pizza and burgers.

And what could be a more natural showcase for the bread with a whole in the middle than the food truck itself a Johnny-come-lately to French eating habits?

Arnaud Peyrolles, who owns three food trucks dubbed Le Bagel Qui Roule (The Rolling Bagel), expects his turnover to treble or even quadruple to 500,000 or 600,000 euros ($675,000) this year.