When smooth fonts give edge to corporate logos
By Gao Yuan | China Daily | Updated: 2015-10-09 08:28
You don't have to be a typography expert to realize sans serif fonts are becoming a clear choice for tech company logos.
Apple Inc's new sans serif font San Francisco, launched in its latest iOS 9 system on September 17, replaced Helvetica, another sans serif font. Google Inc put a new logo on top of its search box featuring a custom-made sans serif font in bold typeface in early September. Chinese computer maker Lenovo Group Ltd also changed its logo from a sharp italic font to a straight-up sans serif font similar to Google's.
Wait, what's sans serif?
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