SoYoung takes 'nip and tuck' online amid rapid growth of e-commerce

The search for the perfect looks is prompting a huge number of Chinese people to go under the knife, spawning a multi-billion-dollar industry centered on plastic surgery.

Despite the fast growth, companies are now getting ready to extend the offline boom to the online world as the rapid growth of e-commerce has opened new vistas for companies.

What is interesting about the online expansion is that companies are using customer testimonials to attract new users. Customers are no longer reticent about their "nip and tuck" experiences and are ready to share their "ugly and beautiful photos" after a plastic surgery, as can be seen in SoYoung.com, an online cosmetic medicine platform.