Filmmakers join online heavy-hitters

As China's Internet giants rewrite the rules of the game for the traditional film industry, a new big player backed by the world's largest game company recently tapped into the booming market.

Tencent Pictures, a subsidiary of Tencent Holdings, announced its founding on Sept 17. It aims to challenge the Hollywood blockbusters.

One of the highlights is the upcoming fantasy film Warcraft, which is adapted from the online video game. It's scheduled for release in 2016.